About Trufacial & Our Founders
Dina El-Sherif
Founder and CEO
Dr. Mahmoud El-Sherif
Co-Founder
The patented Trufacial™ System was the brainchild of a dynamic father / daughter duo: Dina El-Sherif, MBA with 20 years experience in aesthetic medical devices, and her father, Dr. Mahmoud El-Sherif, an expert in microelectronics, fiber optics, biomedical engineering. With over 30 patents, Dr. El-Sherif is the inventor of Trufacial and an honored member of Who's Who of American Inventors.
During the COVID pandemic, Dina saw the need for advanced at-home skin care technology that could conveniently deliver professional-grade results.
Together, they set out to create an innovative, game-changing solution that would make professional-grade skincare accessible to everyone...with convenience like never before!
Why Trufacial?
Trufacial is the first and only patented at-home facial device designed to refresh, restore, and renew your skin. It delivers professional results with clinically effective serums tailored to your skin’s needs. Now it’s possible to achieve radiant skin—anytime, anywhere—with Trufacial.
Clinically proven to improve:
fine lines, wrinkles, tone & texture, age spots, redness, UV damage, and hydration.
Trufacial is a sleek, lightweight, and simple to use device that's recommended, approved and used by leading dermatologists, plastic surgeons & estheticians.
No matter how busy life gets, now it's possible to achieve glowing skin at home with Trufacial!
What Dermatologists and Plastic Surgeons are Saying
Thoughtfully Engineered
“Thoughtfully designed, beautifully engineered, Trufacial gives you maximum control over your At-Home skincare routine.” Read More Read Less
Dr. Joshua Weitz
Dermatology Associates of Rochester
Truly Self Care
“As a Dermatologist, I am spending most of my time caring for others, Trufacial will allow me to truly care for myself.” Read More Read Less
Dr. Lesley Loss
Dermatology Associates of Rochester
Category Changer
“As a facial plastic surgeon, I believe Trufacial will be a category changer in our aesthetic industry. This is the first true professional grade device to deliver results at home. I will recommend this to all my patients and allow them to maintain the results of their procedures and their office based treatments. Having skin exfoliated on a weekly basis and using high end serums massaged and microneedled once a week will only help me help my patients and allow them to maintain the results of their procedures and office-based treatments. Everyone is looking for convenience and results today and this device delivers both!” Read More Read Less
Dr. Jason Bloom
Bloom Facial Plastic Surgery
Breakthrough Technology
“TruFacial is the first professional grade skin care device offered for home use. It is a breakthrough technology that allows the consumer to care for their skin with an easy to use, highly effective and safe unit.” Read More Read Less
Dr. David Vasily
Aesthetica Cosmetic and Laser Surgery Center
Glowing Refreshed Skin
“Trufacial is the only multifunctional hydradermabrasion device on the market that is available for home use. My patients and myself included, love to achieve glowing, refreshed skin after a professional grade facial, but finding the time to come to the office for treatments can be a challenge. With the ability to perform multiple steps including exfoliation and improving hydration, individuals of all ages can experience the benefits of TruFacial at home for ongoing skin maintenance. The serums utilized are customizable based on the individual’s needs to achieve healthy, radiant skin. I’m so excited for my patients to get the TruFacial experience!” Read More Read Less
Dr. Katherine Caretti
Ferrara Dermatology Clinic
Game-Changer
“Trufacial’s handheld Hydradermabrasion system is a true Game-Changer and the Only at home device I recommend. The combination of Trufacial’s beautifully engineered device and Medical grade serums now make professional grade skin care accessible and affordable for all to achieve the most healthy, radiant skin possible.” Read More Read Less
Dr. Kristine Romine
KRMD Advanced Medical Skin Care
Amazing Milestone in home treatment
“TruFacial is an amazing milestone in offering professional grade home treatment that promotes skin health. I am excited by the hydradermabrasion technology along with the therapeutic tips which provide skin refreshing, renewal, and repair capability. Combined with the serums, this combination will afford the ability to perform phenomenal treatments in the home environment.” Read More Read Less
Dr. Richard Ferrara
Ferrara Dermatology Clinic
Breakthrough Technology
“TruFacial is the first professional grade skin care device offers for home use. It is a breakthrough technology that allows the consumer to care for their skin with an easy to use, highly effective and safe unit.” Read More Read Less
Dr. David Vasily
Aesthetica Cosmetic and Laser Surgery Center
LOVE Trufacial
“Finally my patients and I can take our facial treatments home! TruFacial allows us to maintain our Skin Health Anytime, Anywhere! Cleanse, Exfoliate and Infuse special serums with our own hands and in our own homes. Our patients, staff and I LOVE Trufacial.” Read More Read Less