Trufacial Steps

About Trufacial & Our Founders

Dina El-Sherif

Founder and CEO

Dr. Mahmoud El-Sherif

Co-Founder

The patented Trufacial™ System was the brainchild of a dynamic father / daughter duo: Dina El-Sherif, MBA with 20 years experience in aesthetic medical devices, and her father, Dr. Mahmoud El-Sherif, an expert in microelectronics, fiber optics, biomedical engineering. With over 30 patents, Dr. El-Sherif is the inventor of Trufacial and an honored member of Who's Who of American Inventors.

During the COVID pandemic, Dina saw the need for advanced at-home skin care technology that could conveniently deliver professional-grade results. Together, they set out to create an innovative, game-changing solution that would make professional-grade skincare accessible to everyone...with convenience like never before!

Why Trufacial?

Trufacial is the first and only patented at-home facial device designed to refresh, restore, and renew your skin. It delivers professional results with clinically effective serums tailored to your skin’s needs. Now it’s possible to achieve radiant skin—anytime, anywhere—with Trufacial.

Clinically proven to improve: fine lines, wrinkles, tone & texture, age spots, redness, UV damage, and hydration. Trufacial is a sleek, lightweight, and simple to use device that's recommended, approved and used by leading dermatologists, plastic surgeons & estheticians.

No matter how busy life gets, now it's possible to achieve glowing skin at home with Trufacial!

What Dermatologists and Plastic Surgeons are Saying

Thoughtfully Engineered

“Thoughtfully designed, beautifully engineered, Trufacial gives you maximum control over your At-Home skincare routine.” Read More Read Less

Dr. Joshua Weitz

Dermatology Associates of Rochester
Truly Self Care

“As a Dermatologist, I am spending most of my time caring for others, Trufacial will allow me to truly care for myself.” Read More Read Less

Dr. Lesley Loss

Dermatology Associates of Rochester
Category Changer

“As a facial plastic surgeon, I believe Trufacial will be a category changer in our aesthetic industry. This is the first true professional grade device to deliver results at home. I will recommend this to all my patients and allow them to maintain the results of their procedures and their office based treatments. Having skin exfoliated on a weekly basis and using high end serums massaged and microneedled once a week will only help me help my patients and allow them to maintain the results of their procedures and office-based treatments. Everyone is looking for convenience and results today and this device delivers both!” Read More Read Less

Dr. Jason Bloom

Bloom Facial Plastic Surgery
Breakthrough Technology

“TruFacial is the first professional grade skin care device offered for home use. It is a breakthrough technology that allows the consumer to care for their skin with an easy to use, highly effective and safe unit.” Read More Read Less

Dr. David Vasily

Aesthetica Cosmetic and Laser Surgery Center
Glowing Refreshed Skin

“Trufacial is the only multifunctional hydradermabrasion device on the market that is available for home use. My patients and myself included, love to achieve glowing, refreshed skin after a professional grade facial, but finding the time to come to the office for treatments can be a challenge. With the ability to perform multiple steps including exfoliation and improving hydration, individuals of all ages can experience the benefits of TruFacial at home for ongoing skin maintenance. The serums utilized are customizable based on the individual’s needs to achieve healthy, radiant skin. I’m so excited for my patients to get the TruFacial experience!” Read More Read Less

Dr. Katherine Caretti

Ferrara Dermatology Clinic
Game-Changer

“Trufacial’s handheld Hydradermabrasion system is a true Game-Changer and the Only at home device I recommend. The combination of Trufacial’s beautifully engineered device and Medical grade serums now make professional grade skin care accessible and affordable for all to achieve the most healthy, radiant skin possible.” Read More Read Less

Dr. Kristine Romine

KRMD Advanced Medical Skin Care
Amazing Milestone in home treatment

“TruFacial is an amazing milestone in offering professional grade home treatment that promotes skin health. I am excited by the hydradermabrasion technology along with the therapeutic tips which provide skin refreshing, renewal, and repair capability. Combined with the serums, this combination will afford the ability to perform phenomenal treatments in the home environment.” Read More Read Less

Dr. Richard Ferrara

Ferrara Dermatology Clinic
Breakthrough Technology

“TruFacial is the first professional grade skin care device offers for home use. It is a breakthrough technology that allows the consumer to care for their skin with an easy to use, highly effective and safe unit.” Read More Read Less

Dr. David Vasily

Aesthetica Cosmetic and Laser Surgery Center
LOVE Trufacial

“Finally my patients and I can take our facial treatments home! TruFacial allows us to maintain our Skin Health Anytime, Anywhere! Cleanse, Exfoliate and Infuse special serums with our own hands and in our own homes. Our patients, staff and I LOVE Trufacial.” Read More Read Less

Dr. Grant Stevens

Marina Plastic Surgery

Trufacial In The Spotlight

Trufacial Featured in New Beauty

Being a prestigious publication within the aesthetics industry, this recognition highlights our dedication to revolutionizing skincare.

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Trufacial Captures 2024 People’s Choice Award at Octane’s Aesthetics Tech Forum

Trufacial™ Founder and CEO Dina El-Sherif Proudly Accepts People's Choice Award 2024 for Innovative Trufacial Skin Perfecting Device at Octane's Aesthetic Tech Forum. Trufacial is the first of its kind handheld skin rejuvenation solution for home use.

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Featured in Plastic Surgery Practice

Trufacial has been featured in Plastic Surgery Practice for winning the 2024 People's Choice Award at the Aesthetics Tech Forum. PSP is a weekly newsletter that publishes critical content that plastic surgeons rely on for the latest information and in-depth coverage of the latest innovations, procedures, treatment options, practice management, and services available in the aesthetics industry. We speak to doctors, manufacturers, and industry experts about the latest trends and issues affecting plastic surgery to keep our audience of professionals informed.

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Press Release: Trufacial™ Receives Patent

Trufacial™ has receives patent (US Patent #11,786,438 B2) for Innovative Dual-Function Plates Integrated Into Its Handheld Skin Rejuvenation System for Simultaneous Delivery of Specific Skin Perfecting Methods.

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Trufacial founder, Dina El-Sherif on Technology of Beauty.

Dina El-Sherif was featured on the Technology of Beauty with Dr. Grant Stevens to discuss the new revolutionary breakthrough technology Trufacial, a handheld home skin rejuvenation device.

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Press Release: Introducing Trufacial - An Innovative Skin Perfecting Technology

A Hand-Held Device with Specialized Treatment Tips and Targeted Serums for Professional-Grade Aesthetic Results At Home

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